ANALYSIS IS LIKE A WARM BLANKET.
Numbers, demographics, big data, strategic processes. You can wrap yourself up in it. Get all snuggly and warm. Let yourself slip into blissful self-deception. It tricks you into thinking that you’re making progress. Disguises as insulation what is – in fact – complication. Because the longer you look at something the less it makes sense.
The great jazz musician Charlie Parker put it best. He said, “Master your instrument, master your music. Then forget all that bullsh*t and just play.”
Sometimes if you’re struggling with ideas it helps to forget what you know for a moment and… just go with it.
Unthink the thinkable.
STEVE LEACH 