As a veteran copywriter with two decades experience, I help smaller marketing teams and advertising agencies to think inventively and weaponise words.
Starting in 1996, I grew up in large ad agencies during the golden age of advertising. Back then, ideas were big and egos were bigger. My skills as a copywriter and conceptual thinker were forged in this crucible of creativity on brands like BMW & MINI, Sony PlayStation, BBC, Barclays, Microsoft, Land Rover, Aston Martin and McLaren.
I’ve spent 20 years learning to write in a way that takes advantage of our cognitive bias (the unconscious triggers that affect the decisions we make). I’ve practiced this day in and day out for one purpose and one purpose only. To sell the stuff you sell.
Is it manipulative? A little.
Does it work? You can bet your bottom dollar it does.
Today, as a freelance copywriter, I’ve worked with over 100 agencies and marketing teams, worldwide. I work on teeny weenie projects and big scary projects. After 20 years, I’m still discovering. Still fascinated by the power of thought to energize, words to influence and ideas to transform.