GIVING SMALL AGENCIES MORE FIREPOWER.
I work with designers, boutique agencies and collectives to give them extra resources, an injection of fresh thinking and a new perspective that helps to go after bigger clients, projects and opportunities. I also help package and present work in a way that sells.
1. I HELP WITH IDEAS
Ideas are powerful. They can disrupt whole industries overnight. Don’t believe me? Ask the taxi industry. But the creative mindset that isn’t taught in schools. It takes practice and years of repeated trial and error. For 20 years I’ve been about ideas. Brand ideas, campaign ideas, ad ideas. Digital ideas, analogue ideas, event ideas, social media ideas. I’ve worked with dozens of boutique agencies, designers and collectives to help them expand their thinking, gain creative confidence and make their ideas bolder.
2. I HELP WITH STRATEGY & POSITIONING
A lot of companies come to me asking for advertising ideas and copy, but they can’t articulate their positioning statement, their value proposition or their key messages. In other words, they have no idea what story they’re trying to tell and to whom. I … read more.
3. I HELP WITH COPYWRITING & CONTENT
Putting words on paper is easy. Getting your message across in a persuasive way, that captures your true voice is the hard part. It takes years of practice and an intuitive understanding of business to create a consistent, distinguishable, authentic and likable voice for a brand… read more.
4. I HELP WITH PRESENTATION
Having ideas is only half the job. You’ve got to put forward your thinking in a way that captures the imagination and holds their attention. You’ve got to sell the work. In my 20 years in advertising there hasn’t been a week in which I did not present a big idea. The majority of the time, we get the ideas over the line. If this were not the case, I would not be in business.